Introduction
Search Engine Optimization (SEO) is the practice of optimizing web content and websites to improve their visibility and rankings on search engine results pages (SERPs). It involves various strategies and techniques aimed at increasing organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. SEO encompasses on-page optimization, off-page optimization, technical optimization, and content optimization, all aimed at enhancing a website’s relevance and authority in the eyes of search engines, ultimately leading to better visibility, higher traffic, and improved user experience
Objectives
After this course student will be able to:
- Develop interactive Web pages using XHTML, HTML/DHTML & CSS
- Create interactive forms that capture and validate user input using JavaScript
- Capture, retrieve and display information via a MySQL database
- Effectively use Macromedia Dreamweaver MX for rapid website development
- Control Java Applets, ActiveX Controls and other plug-ins
- Enhance PHP programming skills to successfully build interactive, data-driven web applications
- Design & Implementing commercial level databases for web applications
- Establish, configure and maintain an intranet or Internet Web site
- Designing & Using XML Web Services in PHP
- Create interactive and rich user interface of the web application using AJAX.
- Deploy, Maintain & Market Web Sites & Web Applications
Brief Contents
- Introduction to the Web
- Authoring Web Page with HTML and XHTML
- Implementing Site Navigation
- Adding Graphic Elements
- Rapid Development using Dreamweaver MX
- Controlling Page Styles and Layout with CSS
- Capturing User Input through HTML Forms
- Adding Interactivity with JavaScript
- Incorporating Multimedia
- Implementing Security in Web Applications
- Design Patterns & Best Practices
- Developing & Consuming Web Services
- Creating Rich Web Interface using AJAX
- Web Deployment to Commercial Web Servers
- Maintaining & Optimizing Web Applications
Course Project
Participants of the course have to develop a commercial level web application using PHP, MySQL & AJAX. That web application should be deployed to a commercial web server.
Certificate
- EVS Certified PHP Web Developer
- Zend Certified Engineer (ZCE)
