Introduction
Search Engine Optimization (SEO) is the practice of optimizing web content and websites to improve their visibility and rankings on search engine results pages (SERPs). It involves various strategies and techniques aimed at increasing organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. SEO encompasses on-page optimization, off-page optimization, technical optimization, and content optimization, all aimed at enhancing a website’s relevance and authority in the eyes of search engines, ultimately leading to better visibility, higher traffic, and improved user experience.
Objectives
After this course student will be able to:
- Understand the fundamental principles and concepts of Search Engine Optimization (SEO).
- Conduct comprehensive keyword research and analysis to identify high-value search terms.
- Optimize website content, including titles, meta descriptions, headings, and body text, for better search engine visibility.
- Implement on-page SEO techniques such as internal linking, image optimization, and URL structure optimization.
- Develop effective off-page SEO strategies to build quality backlinks and improve domain authority.
- Utilize technical SEO tactics to improve website speed, mobile-friendliness, and crawlability. Analyze SEO performance using tools like Google Analytics and Search Console to track key metrics such as organic traffic, keyword rankings, and user behavior.
- Understand the role of content marketing in SEO and create engaging, optimized content for both users and search engines.
- Implement local SEO strategies to enhance visibility in local search results and attract geo-targeted traffic.
- Stay updated with the latest SEO trends, algorithm changes, and best practices to adapt strategies accordingly and maintain long-term success.
- Develop and execute effective SEO strategies for different types of websites, industries, and target audiences, driving consistent and sustainable organic traffic growth.
Brief Contents
- Introduction to the Web
- Authoring Web Page with HTML and XHTML
- Implementing Site Navigation
- Adding Graphic Elements
- Rapid Development using Dreamweaver MX
- Controlling Page Styles and Layout with CSS
- Capturing User Input through HTML Forms
- Adding Interactivity with JavaScript
- Incorporating Multimedia
- Implementing Security in Web Applications
- Design Patterns & Best Practices
- Developing & Consuming Web Services
- Creating Rich Web Interface using AJAX
- Web Deployment to Commercial Web Servers
- Maintaining & Optimizing Web Applications
Course Project
The SEO course project teaches key strategies for improving website visibility and ranking through hands-on projects and practical experience.
Certificate
- EVS Certified PHP Web Developer
- Zend Certified Engineer (ZCE)
