Introduction
.SEO, an integral part of digital marketing, encompasses various strategies to enhance a website’s visibility on search engines. From meticulous keyword research to crafting engaging content and building backlinks, SEO aims to improve a website’s organic traffic and search engine rankings. It involves optimizing both on-page elements like content and meta tags, as well as off-page factors like backlinks and social media presence.
Additionally, technical aspects such as website performance and mobile-friendliness play a crucial role in SEO success. Local SEO further targets regional audiences through optimization techniques like Google My Business and local citations. Through continuous analysis using tools like Google Analytics, SEO professionals monitor performance, track keyword rankings, and refine strategies to achieve optimal results
Objectives
After this course student will be able to:
- Understand the fundamentals of SEO and its role in digital marketing strategies.
- Conduct comprehensive keyword research and identify target keywords for their websites.
- Implement on-page SEO techniques to optimize website content and structure.
- Develop effective off-page SEO strategies to improve website authority and rankings.
- Address technical issues that affect search engine visibility and website performance.
- Optimize for local search results and leverage local SEO tactics to attract relevant traffic.
- Create compelling content that aligns with user intent and drives organic traffic.
- Analyze website performance using relevant tools and metrics, and make data-driven decisions to improve SEO efforts.
- Designing & Using XML Web Services in PHP
- Create interactive and rich user interface of the web application using AJAX.
- Deploy, Maintain & Market Web Sites & Web Applications
Brief Contents
- Introduction to the Web
- Authoring Web Page with HTML and XHTML
- On-page SEO optimizes individual web pages.
- Off-page SEO builds backlinks and domain authority.
- Technical SEO ensures site performance and crawlability.
- Content creation focuses on quality and relevance.
- Local SEO targets local search queries.
- Analytics track SEO performance.
- Algorithm updates require adaptation.
- White hat SEO follows ethical practices.
- SEO tools aid in optimization.
- Social media influences search rankings.
- Mobile optimization caters to mobile users.
- Continuous learning is crucial for SEO
- Optimizing for local search results
Course Project
Participants of Develop an engaging SEO course project focusing on advanced link-building techniques, local SEO strategies, SEO analytics, and algorithm updates to help businesses achieve higher organic search traffic and improved online visibility.
Certificate
- EVS Certified PHP Web Developer
- Zend Certified Engineer (ZCE)
